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Conference: Management of Technological Changes - affiliate marketing barnes and noble Proceedings of the 7th International Conference
The purpose of this paper is to critically examine, analyze and describe the concept of affiliate marketing activities. The article presents the theoretical and empirical research findings which would identify the factors of successful implementation of the concept, simultaneously identifying the reasons for constraining its usage. The main hypothesis is that present market offer of advertising space sellers doesn't reflect the expectations and requirements of sponsors (companies investing in e-promotion) in terms of the division of responsibility for the campaigns' performance.
Show abstract Hide abstract ABSTRACT: In this paper we survey a number of different social software websites and analyze their revenue models. The main revenue models that we analyzed included - advertising, premium memberships, affiliate programs, donations and merchandize sale. The survey will categorize different social software based upon the revenue model being adopted. The main aim of this paper is to highlight the need for studying revenue sharing models which attempt to reward the users in the online community for participating in a particular social software website. A total of 7 revenue sharing websites would be discussed to show the importance of revenue sharing.
Full-text. Conference Paper. Aug 2007. Journal of the Academy of Marketing Science
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