Do Not Call And Spam Rules Still Apply

Affiliate marketing is on the rise with more businesses attempting to reach new customers. When used in the right way, affiliate marketing can be an influential marketing tool in helping businesses sell their products and services. However, using this strategy in the wrong way can not only compromise your business reputation but potentially land you in regulatory hot water.
An affiliate is a third-party that a supplier of goods or services engages with in support of their business activities. Establishing an affiliate business relationship can provide an array of business benefits, such as assisting with processing payments, taking care of product distribution and providing technical support.
When the support being provided by an affiliate is a marketing activity, affiliate marketing is born. That is, one business establishes a relationship with another to enhance their marketing activities and drive sales.
However, when businesses establish relationships with affiliates that are not compliant with the relevant Do Not Call and Spam regulations, this connection can affiliate marketing companies in usa potentially drive complaints about unsolicited communications and damage your brand. This can also leave you open to severe financial penalties from us.
The use of affiliates is common among businesses that undertake direct marketing, including email and telemarketing. Risks to your business increase significantly if the marketing activities of affiliates you use take place without consumer consent. Therefore it is important to know that your business can and will be held responsible for the failure of an affiliate to secure consent to receive marketing communications.
Before embarking on an affiliate business relationship, make sure you ask yourself these important questions:
> Has the potential customer provided their consent in receiving future emails, SMS or telemarketing phone calls from your business or your affiliates business?
In upcoming blogs we'll discuss case studies that show what can happen when you may have assumed you have consent via your affiliate, but don't. We'll also be detailing some simple strategies on how businesses can protect themselves, their reputations and stay on the right side of unsolicited communications laws.