Internet Marketing (LCA.D2)

This program allows students to acquire skills that will enable them to exercise the profession of internet marketing technician, which combines knowledge and competencies of both marketing and information technologies in order to achieve the sales objectives of organizations. The internet marketing technician provides companies with technical support and advice on the development and implementation of non-traditional strategies to promote products and services. The internet marketing technician analyzes market trends, evaluates consumer expectations and online behavior and develops and coordinates web-marketing and promotion campaigns.
Potential employment opportunities exist with companies looking for online visibility and presence to ensure the sale of their product or simply to in order to inform or to promote their brand. Naturally, online retailers will be the principal vector of employment for the internet marketing agency miami technician.
The role of the Internet marketing technician is to develop and implement web marketing strategies to manage a company's presence on the Internet; analyze and interpret market trends; prepare and present analytical reports; assess consumer needs and expectations; develop promotional strategies; develop and implement marketing and visibility campaigns for electronic media, the Internet, search engines and social media; create and optimize web-site content and multimedia development tools; analyze customer online behaviour and maintain a web-based data base; develop budgets; provide technical support and advice.