Today, we're beginning our rollout of Facebook Ad Campaigns to help our users?reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with MailChimp's reporting, you can find out which ads generate the most new customers and revenue.We simplified the ad creation process and sped it up, too. In fact, our beta testers described creating a Facebook ad in MailChimp as really simple,? ridiculously fast,? smooth, and straightforward. (They said it, we didn't.)
The choice to expand from email marketing to other channels came from the experts on MailChimp: our customers.
Our customers tell us that MailChimp helps them look pro and grow,? says our CEO, Ben Chestnut. It's not an email platform, it's not a newsletter tool?it's the thing that helps them look more professional. That insight gave us a feeling of liberation. We don't just have to do email. So we began talking to customers with that in mind.?
When we interviewed customers about what they wanted, they were clear: take the MailChimp magic to other marketing channels. We listened, and that's why we chose Facebook as our next marketing channel. After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,? says Tom Klein, CMO. We created an ad buying experience that feels like MailChimp, so customers can create beautiful ads quickly and get back to building their business.? In just a few steps, you can create ads, set your targeting, and decide your budget. And if you're already comfortable with MailChimp's interface, you'll feel right at home.
Businesses keep their customer data and product photos in MailChimp, so it's the perfect place to kick off an ad campaign to acquire new customers using the data and content they already have. And since a user can sync up their store with MailChimp, we can even tell you the ROI and sales your ad generated. That's always been tough for entrepreneurs,? says John Foreman, VP of Product Management. Best of all, MailChimp doesn't take a cut. Whatever you pay goes directly to Facebook.?
Facebook Ad Campaigns have benefits beyond speed and simplicity. Combining your email marketing efforts with Facebook ads creates an integrated marketing campaign that makes it easy to keep your messaging consistent. The fewer sites you have to click to, the better.
Plus, you're adding power to your email lists. Not only can you use Facebook to grow your lists, you can also find audiences that look similar to your most engaged customers.
Using MailChimp's intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook,? says John. There's no more guessing at who to target your ads to. We integrate with Facebook's data science models to make customer acquisition smart and easy.?
And if you're an e-commerce user and you've connected your store , you can see not only metrics like engagement marketing etudiant facebook and clicks, but also what you've sold, how many customers you've acquired, and what your revenue numbers are.
MailChimp can place revenue right alongside ad spend in a way few platforms?on the market can. Impressions and clicks are great, but at the end of the day, businesses want to acquire contacts and customers,? says John. MailChimp's revenue tracking means the user can put more money into the ads and audiences that work, helping their business grow faster.?
Check out our new video for a look at the ways this new feature can help grow?your business.
Good question, Aaron. Right now, Zapier is the way to go, but I'll pass along the suggestion!
Yes! Having to go through Zapier (with the 15 minute delay) is the only thing stopping me from using lead ads. I'd be thrilled if your clever monkeys made it possible to skip that.
What is that feature called on Zapier please, Aaron? I am not familiar with them and couldn't find it on their huge site.
Does this actually add those who click on Boosted Posts, to my email subscribers list? Can this create an opt in problem? Thanks.
Great question, Gina! When you choose to target people with similar interests with a Facebook ad in MailChimp, the similar audience is made up of Facebook users who share characteristics with people on your MailChimp list.
Hey Bruce, Facebook Ad Campaigns aren't available through the API at this time, but I've passed the suggestion along to our team!
This type of integration was lacking hard and at the sime time was so obvious that it hurted. Now with access to this, I have no hard time saying Mailchimp is 100% the best purchase I've done for my blog so far. Thank you, thank you and thank you again.
Hey Gretchen! Facebook ads that you create in MailChimp are subject to the same text and image requirements as ads created directly through Facebook. For more on creating ads in MailChimp, check out our Knowledge Base or resource guide
Renato, currently the video ad option is not available, but I will pass along the feedback to our team!
Hi! You pay only what Facebook charges ? there are no additional fees from MailChimp. Here's some additional information on billing
Hello! Would you mind reaching out to our support team directly ? They'll be able to collect a few more details and help you get things sorted.
Thanks for the feedback, Alison. Improved location segmentation is definitely on our roadmap.
I use MailChimp for all of my businesses (AND my client's businesses.) Facebook ads have been scary for a lot of small businesses - no more! I've already tried it out and can say if running Facebook Ads is not your ?day job' - MailChimp makes it easy!
Alex, thank you so much for pointing that out. I've alerted the team and they're looking into it. Please feel free to contact our support team
Great question! For targeting a lookalike audience, you'll need at least 500 contacts on your list. You can find more information in this article from our Knowledge Base
Good question?this feature is for creating new ads, not for boosting the reach of your existing posts.
Hey Savannah, we have more information in our guide and Knowledge Base Currently, our tool does not allow for placements on Instagram, but I'll pass along to our developers.
You can refine your lookalike audiences by gender, country, age range, or interest keywords. For any other questions, don't hesitate to reach out to our Support team
Currently on Facebook we can run a campaign (page or website promotion) for a minimum of $1 per day, but when we run the campaign through MailChimp the minimum spend per day is a lot higher.
As mention in a MailChimp post the minimum is $5 USD and will change depending on length and targeting, but I haven't found a way to get it down to the $1 per day.
The Audience targeted ads for people on our list, or similar to our list, would most likely have better results so it'd be worth the little extra. But why the discrepancy for minimum daily budgets? Especially since MailChimp isn't take a cut and there's no additional fees.
Just trying to figure out if its better to run the ad directly through Facebook or through MailChimp if we're working on a limited budget.
Rebecca, mind reaching out to support ? Someone on our team should be able to assist.
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